Product 1 I have chosen the name “Passing Tone” for my magazine as it is a type of note that passes between two chord notes, just as the magazine is meant to be a source of information passing between the audience and music artists. It also rolls of the tongue quite well and is a unique name. My target demographic is 16–25-year-olds and I have been assigned to work for an independent company so I will have creative liberty and will target an indie audience. To appeal to this audience, I will have a very grungy aesthetic with a worn-out font for the masthead and worn out/ripped boxes for the contents pages and such. My house style will change to match the story but will only consist of 4 colours (including white and black). The house style from the cover will carry on to the respective contents page. My cover stories will represent non mainstream artists such as upcoming rock bands to keep the indie demographic and will work as a spotlight for new artists trying to make a name f...